Company Announcement: UC Today to Incorporate XR Today
The XR industry has been a rollercoaster since we began covering it in 2020. Now, after witnessing the market's consolidation and the fusion of enterprise XR with collaboration and workplace tech, we have exciting news: XR Today is merging with UC Today, our Unified Communications and Workplace Technology publication.
This isn't a random detour; it's a natural progression. Immersive technology is becoming an integral part of the daily digital workplace, and UC Today is the perfect platform to explore this evolution in depth.
Let's dive into the details.
The Ever-Changing XR Market Adoption
XR Today's mission has always been clear: deliver authentic, premium coverage of virtual, mixed, and augmented reality in the B2B tech space. We aimed to help enterprises and solution providers understand immersive tech's competitive edge.
Over the years, the metaverse narrative gained traction with promises of enhanced work, life, and play. However, we also learned that XR shines in specific, high-ROI areas like training, simulation, remote assistance, design, and frontline support. Workplace adoption has grown steadily, not overnight, despite initial hype.
Additionally, XR coverage in mainstream media has often focused on consumers. To stay enterprise-centric, our B2B XR lens is now a better fit within UC Today, where immersive technology is a central part of the modern workplace, not an afterthought.
An Evolution, Not an Exit
UC Today is bringing immersive coverage to its rightful place within the broader collaboration and employee experience ecosystem.
Our XR reporting will remain enterprise-focused, critical, and grounded in real-world adoption. The change is in perspective. Now, we'll map XR to the tools people use for collaboration, meetings, and hybrid work, emphasizing its impact on engagement, learning, distributed teams, and new workflows.
With AI enhancing spatial interfaces, intelligent assistants, real-time guidance, and context-aware collaboration, combining XR with UC, EX, and workplace strategy is the next logical step. Rob Scott, founder, explains:
"XR Today isn't disappearing; it's expanding its platform to cover immersive technology and enterprise innovation more comprehensively."
What's Next for Extended Reality Coverage?
With AI-powered smart glasses, spatial computing, and enterprise AR gaining momentum, we're poised to deliver even more integrated coverage. Starting January 1, 2026, you'll find our immersive technology reporting across the full XR spectrum at uctoday.com.
This move allows us to delve deeper into how XR supports and enhances workplace technology. Whether it's AR-guided field service, VR training, mixed reality design, or spatial collaboration with UC platforms, these tools are part of a single, integrated transformation for enterprises.
For analysts and vendors, this integrated view is crucial. It's where product roadmaps, buyer priorities, and real adoption trends converge.
A Message to Our XR Community
To all XR Today and XR Awards participants: thank you for five years of trust, debate, insights, and energy. To our vendors and partners, your support kept enterprise XR coverage alive during unpredictable market cycles. Our team's commitment to thoughtful, no-hype journalism in a fast-paced sector has been remarkable.
This transition reflects today's media landscape. With the creator economy, AI-driven content saturation, and the cost of running specialist publications, consolidation is key to our resilience and better value delivery.
As we head into 2026, enterprise tech enters the intelligence era. We're thrilled to continue covering immersive innovation with you through a broader, more connected lens.
The future of work isn't just virtual, augmented, or mixed; it's intelligently integrated.
For more details on this transition, contact us at https://uctoday.com/contact-us/.
