Get ready for a musical journey like no other! Salt Lake City's radio scene is about to get even more vibrant with the arrival of Coast 103, a Soft AC sensation that's set to shake things up. But here's where it gets controversial...
In a city already brimming with Adult Contemporary stations, Capital Broadcasting has boldly launched Coast 103.1, a Soft AC gem that's sure to turn heads. KLO-FM, the station behind this move, has a history of daring format changes. Remember when it became the first to go all-Christmas in 2025? Well, now it's back with a new identity, creating an exciting flanker for its sister station, Hot AC Now 97.9.
But the real question is, who's this new kid on the block targeting? The answer: the big players in town - Bonneville's FM 100, Cumulus Media's B98.7, and the iHeartMedia duo of Classic Hits 94.1 and My 99.5. With these heavyweights already dominating the market, Coast 103 has its work cut out.
And this is the part most people miss: despite the competition, KLO-FM's Christmas music stunt in November actually boosted its ratings from a mere 0.9 to a respectable 1.5 share. So, what can we expect from Coast 103's Soft AC format? Let's take a sneak peek at their 6 am playlist:
- Savage Garden's soulful 'Truly Madly Deeply'
- Little River Band's nostalgic 'Reminiscing'
- Cyndi Lauper's timeless 'Time After Time'
- And many more classic hits, including Adele, Barry White, and The Eagles!
So, will Coast 103's Soft AC charm win over Salt Lake City's listeners? Only time will tell. But one thing's for sure: this new addition promises to spice up the city's radio landscape. What do you think? Will Coast 103 make waves or get lost in the crowd? Let's discuss in the comments!
